Cultural Consulting

Cultural Consulting

Personalized consulting and support—for your vision, your image, your ensemble.

Music Education

Music education is about bringing people and music together.

Mann am Klavier von hinten fotografiert mit vielen Menschen im Hintergrund

Music education is often reduced to educational concert programs for children and young people—with the aim of counteracting an aging audience.

But music education is much more than that. Outreach begins with the people who are part of your ensemble and must be constantly considered as part of the musicians’ daily practice, as motivation, and as a vision reflected in formats and programs.

Music education means encounter: Individual concepts developed for your ensemble that allow for an encounter between the ensemble, its art, and the audience, characterized by curiosity and respect.

Dramaturgy

Dramaturgie als Brücke zwischen
Dramaturgy as a bridge between art and the audience.

Notenständer mit Noten und einem Orchester im Hintergrund

Dramaturgy is the foundation of a concert organization’s public image. It bridges the gap between art and the audience, navigating the tension between artistic focus and audience needs.

The central questions must be: Which concert formats and which programs should be presented to which audiences? How is accompanying information provided, and why?

Respect for the art and a focus on the audience’s needs are not mutually exclusive. Tailored specifically for your ensemble, we work together to develop formats that draw the audience beyond mere physical presence in the concert hall and awaken their curiosity and sense of adventure.

Marketing

How does your image, your vision, and your art become visible?

Klaviertasten von der Seite, die mit Farbe angemalt wurden

How do your ensemble’s identity, image, vision, message, and art become visible to the public? How can you achieve successful audience development?

Together with you, we seek out the optimal formats and strategies that increase audience engagement and strengthen their connection to your ensemble.

In doing so, media content must be flexibly tailored to the needs of visitor groups, as well as to your ensemble’s identity and capabilities.

Orchester von oben in schwarzweiß

Cultural Consulting – Creating Space for Innovation

Collaboration is constructive, productive, and forward-looking when everyone works together toward a common goal. In our case, this involves the members of an ensemble and the departments of dramaturgy, marketing, and mediation. When we shape your identity together, we create constructive spaces for innovation, vision, and reform.

We support you where you need it—comprehensively across all areas or in selected ones. Contact us. We look forward to hearing from you.

Our team for “Cultural Consulting”

Anna-Lena Schuppe

Anna-Lena Schuppe sieht sich als Initiatorin und Motorin von innovativen Ideen des Konzertlebens. Für Sie ist die Vermittlung von Musik und Kultur eine künstlerische Grundhaltung, die immer wieder durchdacht und neu gestaltet werden soll. Mit Leidenschaft stellt sie sich der Herausforderung, neue und kreative Wege in der musikalischen Kulturlandschaft anzustoßen.

Als ausgebildete Sängerin, Schulmusikerin und erfahrene Musikvermittlerin ist sie in der Lage, Prozesse künstlerisch, strukturell, dramaturgisch, systemisch und im Kontext der aktuellen Konzert- und Theaterszene zu initiieren und zu begleiten. Aktuell leitet sie die Musikvermittlung des Theater Freiburg und des Philharmonischen Orchester Freiburg.

anna-lena-schuppe-team-im-garten-kulturberatung-seehund-media
georg-schuppe-team-im-garten-kulturberatung-seehund-media

Georg Schuppe

Georg Schuppe has been the cultural dramaturgical lead at Seehund Media for several years. He is passionately committed to the vision of a programming and dramaturgy shaped by reciprocity in the form of a shared concert experience between audience and musicians.

As an active musician, he is familiar with both the publicly funded orchestral landscape (including the Frankfurt Opera and Museum Orchestras) and the independent scene (including the Freiburg Baroque Orchestra, Musica Aeterna Brugge, and IEMA). Furthermore, as part of his active chamber music career, he dedicates himself to the organization and implementation of innovative concert series and concert formats.

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